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Maxis Software was founded as a video game developer and is now a subsidiary of Electronic Arts. Its initial software title was the seminal SimCity, a city simulation and planning game. Maxis was also the creator of the best-selling computer game of all time, The Sims. These two titles and their related products were the brand's most popular and successful lines.

Most Maxis titles were simulation-based, though none were considered traditional simulations. Maxis founder Will Wright, likened them to "digital playgrounds". Maxis had also released games developed by other production houses, such as A-Train, sometimes with less than stellar results.

Contrary to popular myth, the company's name was not based on the words "six AM" spelled backwards. Rather, it was derived from a formula suggested by Jeff Braun's father: computer game companies should have two-syllable names and should include an 'x'.


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